Justin M. Schwarz is our content director and the founder of The DJs Guru. After working with a national retailer for over 16 years as their national sales manager he saw a need for a concierge service that worked for DJs, performers, and creators of all kinds.
As e-commerce grows it seems the number of buying choices has gone up and the people willing to help with knowledge on those choices unfortunately down. It was that pain that was felt on every phone call and interaction with customers who had negative experiences elsewhere.
See the performance industry unlike others is very personal and every purchase is extremely important. Either you’re buying it to better a business or a talent, right? That said, there is a certain level of time and respect that must be given to the customer because of this. They may be replacing something that has done them right for many years and we understand that’s not always easy and takes time and specific answers to specific questions.
In June 2020 the decision was made to start something new and The DJs Guru Inc. was born so that the DJ industry would have a trusted source for all the advice, information, instruction, and resources available to DJs, performers, and creators today. More importantly, he wanted to build a welcoming community for all DJs, performers, and music lovers to visit. If you’re here, you are one of us and we’re all here to help. Let our extensive experience, knowledge & contacts in the industry help guide you and your brand to be the best it can possibly be.