Discover the power of good advice.

We understand the overwhelming nature of searching for “DJ Gear” or “Event Lighting” and being faced with countless options.

It’s known as the paradox of choice, affecting our decision-making and satisfaction.

That’s why our Founder, Justin M. Schwarz, with decades of experience in retail and performance, created a concierge service to assist buyers.

We offer opinions, information, advice, and inspiration, serving as a trusted guide to help you make the right choices for your needs while getting the best deals. Join our community, #DJsGuruFam, where like-minded DJs and performers collaborate to learn, grow, and succeed.

Our mission is to elevate the DJ and performance industry, helping everyone do better.